Lana Daya, an ethically crafted textile brand based in Indonesia, is committed to honouring the country’s traditions and the craftsmanship of indigenous fabric production.
Founders Clarissa Nilistiani and Theresya Tan want the textile industry to stay connected to its human roots. A digitalised industry disconnects us from the art of woven production and distracts from the region’s historical practices. Without forgetting the heritage of Indonesia’s textile industry, Lana Daya seeks to marry traditional textile production with technological progression, collaborating closely with regional makers and working to promote and sustain a rural economy.
Lana Daya has an unwavering commitment to nature as the origin of production and manufacture materials rooted in tradition. As a result, 80-85% of the brand’s products are made from unconventional, often raw or unprocessed fabrics using hand-operated traditional weaving machines. According to Clarissa, this is the beauty of the technique. Natural yarns like this are often thick or difficult to manipulate, meaning they are not suited to modern weaving machines. With older, human-operated machinery, you have to use your hands, which gives the maker more control of the fabric and greater flexibility in the outcome. There is an artistic freedom that comes from hand-made production.
Raw yarns, however, have a different aesthetic and finish than synthetic fibres, and the founders know educating their customers is crucial in promoting the use of natural materials in home goods. There will often be irregularities in the finished pieces or slight variations from product to product, making the brand and the pieces it produces so unique.