Located on Shoreditch High Street, One Hundred Shoreditch has 258 bedrooms, six restaurants and bars – plus, five meeting and event spaces. But this is far from your corporate, soulless London hotel. Here, Harriet Russell talks to Jacu Strauss – creative director at LORE group and founder of LORE studio – to find out what went into making it such a special place.
HR: How did you get involved in One Hundred Shoreditch?
JS: At LORE, we’re in a very unique position, because we’re both the client and the designer. We owned One Hundred Shoreditch when it was the Ace Hotel, but Ace ran it as they saw fit and did a great job, I might add. Then, when the pandemic hit, we realised we had an opportunity to rebrand and redesign the hotel to reflect the changes that had happened in and around Shoreditch – particularly over the last ten years. I don’t recommend doing construction in a pandemic, but the main aim was to create a hotel that felt a little bit more residential than most – and totally comfortable for guests.
HR: What were some of your sources of inspiration for the design?
JS: We start almost every project we undertake from scratch, but this hotel was a little different because a lot of the bones were already in place. That was lucky in some respects because normally we have about three years to complete a project, but for this we had less than two. And we knew we wanted the property to feel fresh and new. It meant finding inspiration was a much more organic process because we had to question ourselves quite a bit. We constantly referred back to this idea of reflecting Shoreditch as an evolving and more grown-up neighbourhood and then in terms of materiality, it was about incorporating as many natural elements as possible.
HR: Tell us a bit more about the colour palette and any other references or pieces you used…
JS: The colours were very much an extension of the natural materials used throughout the design – so lots of wood and other earthy tones. We also knew we wanted to use sculptures by Jan Hendzel, many of which are made from local, reclaimed wood and other recycled materials, so that gave us a natural starting point in terms of the palette and other references. Then, it was really a question of injecting as much light into the space as possible, to make it feel more residential. It’s tricky, because in busy hotels those sorts of fabrics and materials aren’t always as durable, but we tried to find clever solutions. For example, a lot of the white linen covers on the sofas in the lobby come off, so they can be washed and cleaned and put back on to keep them looking fresh. You’ll also find lots of cork in lobby, which we found really helped with the acoustics, as well as pops of colour here and there to help distinguish each space from the next.